Childcare Marketing Ideas?


#1

I just started my own daycare out of my home. I have my a few students but am looking to grow my small business a little. Not many people are looking on social media for daycare. Anyone have some tips on ways to do it old school?


#2

A good website will give you a push to get things started so people can find you online. Although daycare is a fairly niche business, it is possible people will use Facebook, Twitter, Instagram, LinkedIn, etc. to find more information about your services, so you don’t have to throw those out completely. A tried and true method of marketing is to welcome new homeowners with young children to the area with a postcard or a phone call.


#3

Thanks! I’ll have to test my social media skills. Any easy website recommendations to get me started?

My question is how do you preface a postcard? Isn’t it a little strange to just send postcards to families that aren’t expecting them? As in, “how does this daycare lady know I have young kids?”


#4

Carol, be ambitious! Wix, Weebly, and Squarespace are all recommended for basic websites if you’re just starting out.

As far as postcards go, you can generate some leads and get a feel for the kind of families you are looking to target for your business. Postcards are a solid way to reach out and get your message across in a personalized way that isn’t just online marketing. It puts your product directly in front of the customer. Give it a go.

Good luck!