# Hyperlocal Marketing Strategies for Home Services Companies with Tommy Mello **URL:** \ **Category:** Data Driven Real Estate Podcast\ **Created:** [October 30, 2020, 5:56pm UTC](https://community.propertyradar.com/t/hyperlocal-marketing-strategies-for-home-services-companies-with-tommy-mello/3905 "2020-10-30T17:56:20Z")\ **Posts on this page:** 1\ **Page:** 1
**Author:** ![aaronnorris](https://yyz1.discourse-cdn.com/flex029/user_avatar/community.propertyradar.com/aaronnorris/32/23_2.png) [@aaronnorris](https://community.propertyradar.com/u/aaronnorris)\ **Post date:** [October 30, 2020, 5:56pm UTC](https://community.propertyradar.com/t/hyperlocal-marketing-strategies-for-home-services-companies-with-tommy-mello/3905/1 "2020-10-30T17:56:20Z")
https://www.youtube.com/embed/3143_5XkvxA Join us Thursday, December 3 at 9 am PDT for the YouTube Premiere of this episode of the [Data Driven Real Estate Podcast](https://www.datadrivenrealestate.com/) and chat along with the PropertyRadar team: [https://bit.ly/ddre-premier](https://bit.ly/ddre-premier) Get your questions answered on the upcoming show by posting your questions in our community: [https://bit.ly/ddre-23](https://bit.ly/ddre-23) [Tommy Mello](https://www.linkedin.com/in/tommymello/) is the founder of A1 Garage Doors, a $30 million-plus home service business with over 250 employees in 12 states. He shares what he’s learned at [HomeServicesExpert.com](http://homeserviceexpert.com/) to help fellow entrepreneurs scale their businesses. He’s been featured in Entrepreneur, Forbes, Huff Post, INC. 5000, & Small Business trends. He’s the author of Home Service Millionaire and is a home services advisor and educator. Main Topics/Questions: - Journey into entrepreneurship and your current business ventures - What keep you motivated to crush it in the homes services space? - What is home services and what industries are included? - Home Service Millionaire book, you became a sole owner and took on a business $50k in debt. Can you share why you decided to take that on for yourself? - What were the most critical issues you tackled that made the biggest impact? - Is it more important to have the lowest price for the best service? How does that translate on the Internet? - What data points are customers look at when deciding who they are going to use for a one-time big purchase? Service, quality, cheapest price? - How is technology to the home services business in 2021? - If you had to pick one place to invest in technology, where would it be? - Manual: #1 make sure everyone is doing something the same way, your way. - What KPIs matter? Where/how are you keeping track? - 27 training manuals?! Al Levi, 7-power Contractor. - How important are checklists and manuals is it to have played all the roles in the company? - CRM: he who has the best data wins. Customer service or enterprise software? - 8 marketing KPIs, in your experience, which one is the most critical that home services get wrong? - Are home services too reliant on internet? Is there a way around the middle man? - Platinum response are table stakes - What review sites are most critical? Are they as terrible as they once were? Has it changed? - Your ideal customer: Find out where they hang out and what they want to hear? Explain messaging. - Branding vs brand - Favorite marketing channels in 2021 - Top tips getting good reviews online in 2021? Top tips to get negative reviews offline in 2021? - Learning from negative reviews. Customized customer service that doesn’t scale? - How important is it to be seen as a part of the community? - What is Google Gauranteed? ”Near me” how does that work with voice search? - What is the industry saying about Amazon home services? - Life-time value of a customer? What does that mean as a garage door company and what do small companies get wrong? - What are some outstanding ways you’ve seen companies with big-ticket, long timelines stay in touch with customers? - Landing pages? Still important? - Tips for getting people to stop fixating on price (Free door instead of 5% off) - How do you vet lead gen partners when outsourcing? - Home shows? Really? - 8 step sales process - What challenges has Covid placed on the Home Services sector? - How do they compete with these larger conglomerates? - What are some unique marketing strategies you love headed into 2021 - What do you see for 2021? **Links** - [homeserviceexpert.com](https://homeserviceexpert.com/author/tmello/) - [homeservicemillionaire.com](https://homeservicemillionaire.com/)