Marketing a Non Profit?


How can a non-profit organization successfully market itself without sounding needy while also saving money?


If you have a Facebook or Twitter page, you can easily use free tools like IFTTT, Buffer or the free version of HootSuite to schedule a recurring post about your fundraiser. For a more personal approach, you can send postcards to occupied homes in your area with high net worth owners who have donated to charities in the past to get your message out, while also creatively saving money on fundraising tools that willing people will actually see.

Once you learn the art of storytelling, you’ll realize just how successful you can be. People love to know the story of a company and see a personal touch, so make sure you share yours and brand your non-profit accordingly.