How can a nurse practitioner begin marketing for a new clinic?
Use some demographic criteria so you can get to know more about potential patients in your area with targeted lists (age, gender, ethnicity, children, birthday, etc).
Train your staff on the phone to convert leads to first appointments. Encourage them to get lead information first, make relationships with them on the phone, ask them meaningful questions that identify their motivations and priorities. Ask them to come in for appointments by telling them they can achieve what they want.
Train your clinical staff to handle appointments in a way that confirms the information you got on the phone. If they’re suitable for what you offer, ask them to commit to the next step at the appointment.
Offer excellent customer service to give your patients reasons to remark about your services to their friends, family, other doctors and to talk about you on social media and review sites.