What are the differences between a target market and a demographic?
Target market vs. demographics
In short, demographics should be considered for defining your target market.
Your target market consists of your current customers and potential new customers. Businesses usually focus their marketing on their core customers - their target markets. Target markets share common characteristics that help shape the message for marketing communications. One common characteristic of target markets is a similar demographic. So, demographics can help you define your target market.
Demographics can include age, gender, location, marital/family status, income, occupation, education, etc.