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Target market vs. demographics


What are the differences between a target market and a demographic?


In short, demographics should be considered for defining your target market.

Your target market consists of your current customers and potential new customers. Businesses usually focus their marketing on their core customers - their target markets. Target markets share common characteristics that help shape the message for marketing communications. One common characteristic of target markets is a similar demographic. So, demographics can help you define your target market.

Demographics can include age, gender, location, marital/family status, income, occupation, education, etc.