What are some tips and tricks for successful campaign fundraising?
Direct Mail: Usually, you contract with a vendor that writes, edits, prints, mails, and processes the incoming donations. This used to be a huge chunk of a campaign’s fundraising but is decreasing as more people turn to online donations.
Online Donations: Raising a significant amount of your campaign budget online takes a significant investment in staff to write, test and track your online solicitations. Not to mention the need to grow and expand your list. As with direct mail, the candidate often expends little to no time in dealing with online fundraising. Whether or not that is a good strategy is debatable.
Call time: Literally sitting in a room with a phone and a list of past or potential donors. It is efficient and saves you time and money.