What is the best advertising platform to target niche markets (fashion boutique owners) online?
B2C companies usually hang out a lot on Facebook and LinkedIn. Here’s what you can do:
LinkedIn is perfect, but when you target with a list of companies, it might not meet the minimum that they have (1000 LinkedIn members). The clicks and the conversions take some time. But when you get some leads, they are super relevant.
Facebook Ads are great. Just remember that along with your audience who will (definitely) be interested in fashion, so will all their customers. You might end up showing ads to them as well. But worth a shot. Add Instagram to the mix too.
Target them on free channels: Facebook groups are a great place to be, share your ideas there. Email campaigns/postcards would work too as they can be very niche.