Defining a niche market… sos
Defining niche markets can be a great marketing tactic most useful in targeting unique market segments and to specifically target what a customer wants/needs.
- Get narrow in defining your target market.
- Always research demographics and know your customer so you can better cater to their needs.
- Try to keep in mind who exactly you are targeting in your market. A niche market does not mean a small market, but it involves a specific target audience with a specialized offering.
Let us know if you have questions about defining a specific niche market!
Awesome. Thanks. I’m a nightclub owner so I’m in the process of defining my market… much of the targeted local marketing posts are helpful in that respect.