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Andrew Detwiler brings 30 years of design and technological expertise in both the print advertising and web mediums. Detwiler, an entrepreneur has been a partner and co-founded two successful companies. GoBig Printing, an online “print on demand” marketing and web portal for advertising and Direct Mail, and Michele Baratta atHome; a Direct Sales Party Plan company.
Early in 2000, Detwiler and his team consulted to implement a CRM IT system for Usana. The company under his successful design and business acumen then became iCentris, a leader in web technologies for other Direct Selling Companies such as Avon, Herbalife and Longaberger. In addition, Detwiler implemented a painting process for large format graphics used as backdrops in movies. His accomplishments in this patented process earned him and his team an Emmy® from the Academy of Television Arts and Sciences and a Technical Achievement Award® from the Academy of Motion Picture Arts and Sciences.
As a serial entrepreneur, Mr. Detwiler has been credited for being on the team that built the worlds first Print on Demand solution. As a pioneer in the variable print on-demand space, Detwiler, has continued to implement new technologies that are being used today by hundreds of thousands of users.
- What is the most piece of data you’re clients are watching 2021?
- Who is Andy?
- Who is GoBig Printing? What is Printgenie?
- What is on-demand printing and why was it so revolutionary?
- Where do small businesses go wrong when it comes to direct mail?
- Do you have a secret mailer that closes after one send?
- How much can things like email and text messaging change response rates?
- Has the rule of 7 changed? How does direct mail compare to email response?
- What is Soup Plantation coma? And how do we fix it as marketers?
- When touching new customers, do you like mixing up the brand to appeal to different members of the household or staying very consistent?
- What is “bridging the gap”?
- Are there any trends you’re hearing about effectiveness or combos of channels?
- How often should we be touching prospects?
- When do you kick them out?
- How much more does it cost small businesses to acquire new customers compared to building relationships with existing?
- Do you have any examples of small business crushing it?
- What’s the difference between the selling vs. sharing approach?
- Favorite direct mail do’s?
- Why is authenticity and voice important in marketing?
- Does personalization drastically change response?
- What is eye candy?
- Call to actions insights
- If you’re doing a direct mail, is it a mistake to post a number and a website?
- What are some of the biggest surprises small businesses learn when they come to you?
- What integrations save the most headache?