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Direct mail marketing trends 2021 with Andrew Detwiler, GoBig Printing #DDRE30

Join us Thursday, January 21 at 9 am PDT for the YouTube Premiere of this episode of the Data Driven Real Estate Podcast and chat along with the PropertyRadar team:

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Andrew Detwiler brings 30 years of design and technological expertise in both the print advertising and web mediums. Detwiler, an entrepreneur has been a partner and co-founded two successful companies. GoBig Printing, an online “print on demand” marketing and web portal for advertising and Direct Mail, and Michele Baratta atHome; a Direct Sales Party Plan company.

Early in 2000, Detwiler and his team consulted to implement a CRM IT system for Usana. The company under his successful design and business acumen then became iCentris, a leader in web technologies for other Direct Selling Companies such as Avon, Herbalife and Longaberger. In addition, Detwiler implemented a painting process for large format graphics used as backdrops in movies. His accomplishments in this patented process earned him and his team an Emmy® from the Academy of Television Arts and Sciences and a Technical Achievement Award® from the Academy of Motion Picture Arts and Sciences.

As a serial entrepreneur, Mr. Detwiler has been credited for being on the team that built the worlds first Print on Demand solution. As a pioneer in the variable print on-demand space, Detwiler, has continued to implement new technologies that are being used today by hundreds of thousands of users.

Main Topics/Questions:

  • What is the most piece of data you’re clients are watching 2021?
  • Who is Andy?
  • Who is GoBig Printing? What is Printgenie?
  • What is on-demand printing and why was it so revolutionary?
  • Where do small businesses go wrong when it comes to direct mail?
  • Do you have a secret mailer that closes after one send?
  • How much can things like email and text messaging change response rates?
  • Has the rule of 7 changed? How does direct mail compare to email response?
  • What is Soup Plantation coma? And how do we fix it as marketers?
  • When touching new customers, do you like mixing up the brand to appeal to different members of the household or staying very consistent?
  • What is “bridging the gap”?
  • Are there any trends you’re hearing about effectiveness or combos of channels?
  • How often should we be touching prospects?
  • When do you kick them out?
  • How much more does it cost small businesses to acquire new customers compared to building relationships with existing?
  • Do you have any examples of small business crushing it?
  • What’s the difference between the selling vs. sharing approach?
  • Favorite direct mail do’s?
  • Why is authenticity and voice important in marketing?
  • Does personalization drastically change response?
  • What is eye candy?
  • Call to actions insights
  • If you’re doing a direct mail, is it a mistake to post a number and a website?
  • What are some of the biggest surprises small businesses learn when they come to you?
  • What integrations save the most headache?