We often get asked if we can provide mailer templates. Some of our partners, like PrintGenie, have great templates. However, if you’ve owned rentals, you’ve probably been bombarded by templated direct mail before. And, no surprise, you may even catch a few of the exact same mailer sent by different investors.
If the goal is to stand out, a better approach is to match the messaging to your niche list to make it stickier.
I have a fairly large treasure trove of mailers I’ve collected over the past decade. I’m thinking about posting one here a week as inspiration.
Today’s mailer is brought to you by Opendoor. Opendoor is about to have their IPO and the prospectus doesn’t mention how very expensive it it for them to enter new markets. They spend an incredible amount on direct mail and social paid ads. Here is one I got on my rental in Riverside County.
I think the corporate look and feel makes me feel like this is a serious, corporate buyer. They’ve got the blue ink signature with a local number. I love the right side of the flyer where the use iconography to break up the page to focus on the benefits of a cash offer. Great overall branding. Only thing I might have changed is the generic email address. Having it be more of a personalized email would have been a nice touch. Thoughts?