What Is Your Go to Marketing Tactic to Promote Your Product or Service?


#1

What Is Your Go to Marketing Tactic to Promote Your Product or Service?


#2

Tactics support strategies.

Strategies support meeting objectives.

Objectives are specific, measurable results or milestones that bridge the gap from now to achieving a goal.

Objectives help you measure if you are on track to meet a goal.

GOST: Goal > Objective(s) > Strategies > Tactics

Tactics are by their nature strategic but are not to be confused with being a strategy.

The go-to tactic that finds itself part of most of my strategies is A/B testing, or minimally ABT (always be testing).

The second tactic I use the most often is tying spend to test results.

What can I test with $100, before I spend $1000?

Tactically, I will spend 5x $100 tests and then go with the best test result for the remaining $500. 60% of my spend went to the best strategy because of the tactic of testing.