What Is Your Go to Marketing Tactic to Promote Your Product or Service?
Tactics support strategies.
Strategies support meeting objectives.
Objectives are specific, measurable results or milestones that bridge the gap from now to achieving a goal.
Objectives help you measure if you are on track to meet a goal.
GOST: Goal > Objective(s) > Strategies > Tactics
Tactics are by their nature strategic but are not to be confused with being a strategy.
The go-to tactic that finds itself part of most of my strategies is A/B testing, or minimally ABT (always be testing).
The second tactic I use the most often is tying spend to test results.
What can I test with $100, before I spend $1000?
Tactically, I will spend 5x $100 tests and then go with the best test result for the remaining $500. 60% of my spend went to the best strategy because of the tactic of testing.
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