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Finding Your Niche in Real Estate with John Schaub

Join us Thursday, April 8 at 9 am PDT for the YouTube Premiere of this episode of the Data Driven Real Estate Podcast and chat along with the PropertyRadar team:

Get your questions answered on the upcoming show by posting your questions in our community:

John Schaub has prospered during three recessions, four tax law changes, and interest rates ranging from 6-16% in his 35 years as a real estate investor. His 2005 best-selling book, Building Wealth One House at a Time, assisted more than 100,000 real estate enthusiasts on their way to successful investĀ­ing. John recommends buying better, well-located houses rather than cheaper houses and other management-intensive properties. Better houses are more profitable and far less trouble. He advocates paying off debt, owning properties free and clear, and renting only to long-term, high-quality tenants.

John buys, sells and manages his own properties, and enjoys providing quality housing at fair prices for working families in his community. John also invests his time helping those who cannot afford to buy a home through conventional sources through his work with Habitat for Humanity and the Fuller Center for Housing. John, a Florida native, is a proud graduate of the University of Florida, where he earned his B.A. from the College of Business Administration in 1970. He is an accomplished boat captain (power and sail), fisherman, skier (snow and water) and an instrument-rated pilot. John loves to travel, especially with his wife Valerie and their young adult children.

Main Topics/Questions:

  • How did you discover your niche?
  • What makes this niche exciting for you? (chocolate)
  • How do you use data to identify opportunities?
  • Do you use data to identify your ideal customer?
  • How do you use data to beat the competition?
  • What other data drives your business?
  • What data or information do you wish you had?
  • Have an example where lack of data hurt? Helped?
  • How has technology changed your business?
  • What trends and opportunities are on the horizon?
  • What are the biggest mistakes you see real estate investors making?
  • Has cheap debt changed your thoughts on finance this time around?
  • How has tenant selection changed over the past decade?
  • How are you positioning headed into the next five years?